About the Program
First Friday is a bottom-up marketing strategy and campaign. The idea behind it is to develop a sense of community between businesses that strengthens local buying perspective for new and untapped customers and visitors to Haines. It is a year round event that is always held on the first Friday of every month, making it easy for everyone to remember and plan on participating or attending. This works well for a seasonal economy where events and work styles change throughout the year. First Friday grounds the community. It’s something everyone can count on.